This course is a study of hospitality marketing for hotels, food service, travel/tourism, special events, and destination operations. Special attention is paid to identifying Karabagh-specific destination and resort marketing opportunities. Development of a strategic marketing plan, market research and analysis, buyer behavior, market segmentation, competition analysis, e-commerce business, publicity and promotion, and business feasibility are discussed. Various career and entrepreneurial opportunities in hospitality marketing and management are introduced.

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