The goal of this course is to learn the fundamentals of how to manage organizations strategically. The course involves integrating knowledge from several business concepts, while simultaneously learning and applying strategic management concepts, principles, frameworks and methodologies.  This course covers the components of strategy formulation, implementation and evaluation. Formulation components include conducting an external and internal analysis, applying SWOT and differentiating among the three levels of strategy. Implementation components include governance, ethics, organizational structure, control systems and culture. Evaluation involves monitoring the execution of strategy to determine the extent strategic goals are being achieved and competitive advantage created and sustained.

Share This: