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PUBLIC RELATIONS: THE GAME WE PLAY

This course examines Public Relations as a complex of tools and mechanisms with the high focus on showcasing the potential of their applicability. It explains what PR is and how it differs from Advertising and Propaganda. The course will explore the models of communications, media relationships, media literacy, basics of speechwriting, basics of rhetoric and argumentation, scope and specificities of press-services’ work, and present a large number of case studies.

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