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MASTERING THE ART OF CREATING KEY MESSAGES

Policy makers, business executives, start-up founders, community organizers and others in leadership roles usually struggle in bringing their message across. Why? Because they lack the knowledge and skills of creating key messages. This absolutely can be set right.

This course will give the participants the inside scoop of creating great key messages.

The participants will:

  • Understand why they need to create key messages and actually create some;
  • Learn to create “frames”, tell their story and master the skills of persuasion;
  • Grasp how to boil down complicated concepts into words that anyone can understand. 

After this course (if you sign-up of course) you’ll be able turn a 150 articles draft law or hundreds of megabytes worksheet or dreamlike and technologically infused start-up financing pitch into a 10 seconds long story to inspire.

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