Corporate Social Responsibility (CSR): myth, reality, or just a PR stunt?
This is a course that presents the concept of corporate social responsibility (CSR) or sustainability. It explains what CSR is and how it differs from corporate philanthropy, commercial sponsorship and social enterprise and provides participants with the theoretical basis and practical skills to identify the priority areas for business sustainability in any company and develop an initial CSR strategy. The course includes video materials, local and international case studies, debates, quizzes, role play and teamwork.
In this course you will:
- Understand the concept of CSR or sustainability and how it differs from other topics like corporate philanthropy, commercial sponsorship and social enterprise.
- Understand how the private sector contributes to sustainable development through CSR.
- Develop a CSR strategy for a company in any sector.
- Develop plans for partnership between non-profit organizations and the private sector.
- Learn about key issues in the relationship between business and society, including current topics that are of high importance in Armenia and around the world.
Schedule: 2 times a week, 2 hours per session, Tuesdays and Fridays
Duration: 4 weeks, 16 hours
Language of instruction: English
About the trainer: Nazareth Seferian has been working in Corporate Social Responsibility in Armenia for more than 8 years. As programs manager at the British Council, he set up and coordinated a working group on CSR that organized one of the first conferences on this topic in 2008. He was responsible for all CSR and philanthropy activities at the mobile communications company Orange Armenia from 2011 to 2014 and oversaw programs that impacted more than a hundred thousand people all over the country. Currently a freelance CSR trainer consultant, Nazareth is part of a group of individuals who have founded a new organization in Armenia to promote the concept of sustainable business in Armenia. He has authored two manuals on CSR in Armenian, as well as a guidebook on Social Enterprise. He also writes articles from time to time for Responsible Business magazine, based in Lebanon. Besides a background in healthcare and community development, Nazareth Seferian holds a post-graduate certificate in sustainability business from the University of Cambridge.
Enrollment: To enroll in AUA Extension courses, please go through the following steps (see below for the Armenian version):
- Visit im.aua.am.
- Create an account by clicking New User Registration.
- If you are not a new user and already have an AUA account (having previously taken the AUA e-Math Test or applied to AUA), you should log into the account that you had created at that time.
- If you just registered as a new user, you will get an email asking to activate your account.
- Now, for registering to take a course, choose the Extension tab, then Extension Applications, and apply for the course(s) you choose.
- After you register online, your application will be reviewed and you will receive an email acknowledging your application.
- Closer to the course start date, you will receive another email confirming your enrollment, requesting that you make payment before the course start date. The fee can be paid online via credit card or through the EasyPay terminal (located at the entrance to AUA). Alternatively, you may pay the fee via bank transfer to American University of Armenia Fund, account 001-006402-001, HSBC Bank Armenia, indicating your full name (as in the registration) and the course you are paying for.
- The completed application together with the record of payment completes your enrollment.