Course Description: If you are reading this, then keep going because in this Digital Marketing course you will learn the tools and techniques required to successfully run your own business online. You will master techniques focused on increasing the reach and visibility of your Brand.
What will you study?
- Digital Marketing Strategy
- Tools and techniques to promote your Brand:
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Search Engine Marketing (SEM)
- Reporting and Analytics
What will you learn?
- Gain advantage over your competitors by building a strong online presence
- Run well-crafted online campaigns
- Measure your effectiveness
Schedule: Mondays, Wednesdays, Fridays, 18:30-20:30
Duration: 2 weeks, 12 hours
Fee: AMD 54,000
About the trainer: Aregnaz Hakobyan is a Digital Communications professional with more than 6 years of experience in International Marketing and Digital Media. One of her success stories was cited by ‘The Financial Brand’, a renowned international digital publication focused on Marketing and Strategy issues affecting retail banks and credit unions. Aregnaz developed her digital marketing expertise by working for international companies across a range of industries including also Banking and Telecommunications.
Enrollment: To enroll in AUA Extension courses, please go through the following steps (see below for the Armenian version):
- Visit im.aua.am.
- Create an account by clicking New User Registration.
- If you are not a new user and already have an AUA account (having previously taken the AUA e-Math Test or applied to AUA), you should log into the account that you had created at that time.
- If you just registered as a new user, you will get an email asking to activate your account.
- Now, for registering to take a course, choose the Extension tab, then Extension Applications, and apply for the course(s) you choose.
- After you register online, your application will be reviewed and you will receive an email acknowledging your application.
- Closer to the course start date, you will receive another email confirming your enrollment, requesting that you make payment before the course start date. The fee can be paid online via credit card or through the EasyPay terminal (located at the entrance to AUA). Alternatively, you may pay the fee via bank transfer to American University of Armenia Fund, account 001-006402-001, HSBC Bank Armenia, indicating your full name (as in the registration) and the course you are paying for.
- The completed application together with the record of payment completes your enrollment.