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TOURISM DESTINATION MANAGEMENT AND PRODUCT DEVELOPMENT: HOW DO WE PRESENT ARMENIA TO THE WORLD, FEEL PROUD AD MAKE MONEY?

In the ‘age of communication’ hospitality and tourism industry continue to be challenged by endless concerns related to efficient communication. For Hotels and Travel agencies, Marketing Communications play a major part in winning customers, building relationships and brand. Marketing and communications expenses most Hotels and Travel Agencies make end up as waste, because these activities are fragmented, and the messages are irrelevant, and produce short term results. Successful MarComs is about much more than placing an ad or producing a brochure. You need to plan strategically – a well thought through communications plan brings together the right tools, techniques and media to create best advantage.

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