UNDERSTANDING THE DEMAND AND SUPPLY SIDES IN THE ARMENIAN TOURISM INDUSTRY
With the rising number of global Muslim population, businesses around the world have started to pay more attention to the needs of that growing and lucrative market segment. The travel sector is no exception to that trend, giving growth to a variety of Muslim Friendly Tourism products and services.
Armenia is becoming a rather popular destination for tourists from neighboring Muslim countries, such as Iran, as well as from Arab States of Persian Gulf. Islamic nations are setting new benchmarks in the international travel and tourism market, while more Muslim travelers, particularly from the rising middle classes are exploring the world. In spite that tourism has become one of most impressive sectors for growth in Armenia during the recent years, we still lack a phenomenon called “Muslim-friendly tourism”, mostly because of the insufficient, or rather, gap of knowledge about the culture, traditions and civilization of the neighboring countries.
This course provides a short introduction to the Muslim civilization and culture, with particular emphasis on the insights into Islamic tradition through topics such as religion, social customs, relations, food and entertaining. It explores the key texts, central beliefs and rituals, as well as the main branches and traditions of religious thought and practice, which developed over the centuries following the rise of Islam up to the modern period.