INTRODUCTION TO ADVERTISING MEDIA PLANNING
This course aims to teach how to effectively plan and budget media spends to generate maximum possible ROI (Return on Investment). The course involves understanding what media buying, media placement constitutes of, and the terms and the terminologies associated with it. The course will facilitate students to be well versed with key terms like Gross Rating Points (GRPs), Reach, Frequency, Cost Per Point (CPP) and so on.
The course will touch upon planning peculiarities on multitude media channels such as TV, Out of Home, Radio and Digital.
At the end of the course, participants will have base-line knowledge needed to plan and asses the advertising investments, build efficient media mix, and evaluate media placement results.
The course provides a deeper trust for clients who place their brand investment in the hands of their media agency. The credential is also for marketers looking to display their understanding of the media ecosystem.