SMM Basics course is designed to introduce participants to the fundamentals of Social Media Marketing, equipping them with the skills to create engaging content, build a strong online presence, and effectively manage campaigns across various platforms. The course covers essential topics such as audience targeting, content strategy, analytics, and platform-specific best practices, providing hands-on experience to kickstart a career in digital marketing.
At the end of the course you will:
- Understand the fundamentals of social media marketing and its importance.
- Learn the basics of creating and scheduling social media content.
- Identify key social media platforms and their primary uses.
- Gain an introduction to audience engagement and simple strategies to connect with followers.
- Learn how to track basic metrics like likes, shares, and comments
Start Date: Classes roll on a continuous basis
Location: AUA campus, in person
Course Duration: 20 hours, 8 sessions
Fee: 65,000 AMD
Time: 18:30-21:30