Introduction to Social Media Marketing (SMM): Strategy, tools and more

Currently Open Education doesn’t offer this course. Please follow our website and social media pages for updates

About the course:
This course teaches you everything you need to create a powerful online marketing presence by concentrating on Social Media Marketing, YouTube Marketing and Messenger Marketing․
You will learn the best tools for online digital marketing by understanding the psychology of the buyer and how you can map that to your marketing plan, content creation and sales process.
Moreover, you will get full knowledge of driving traffic to your website by the means of social media marketing.

Learning objectives:
At the end of the course, you will be able to:

  • Understand the social media foundations
  • Fully audit your organization
  • Plan goals and create a vision
  • Build a social media strategy
  • Understand the basics of Facebook, Instagram and Messenger Marketing
  • Use advanced features of the most popular social networks
  • Understand the wide scope of social media
  • Understand the risks of social media
  • Use social media not just for marketing, but for customer services & PR
  • Understand the fundamentals of content marketing

Who should attend this course?

  • Marketing, Advertising and Media professionals
  • Project Managers, Brand Managers and Business Entrepreneurs
  • Anyone who wants to get full knowledge of social media marketing and dig in the digital world

*The price of the course and the schedule for Open Education's regional centers differs. Please contact the regional center for the details.

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