Introduction to Digital Marketing

Currently Open Education doesn’t offer this course. Please follow our website and social media pages for updates

About the course:
This course will teach participants how to promote their business effectively online and develop a targeted digital marketing strategy by engaging potential customers throughout the digital landscape and raises profitability.
The course will cover the digital marketing techniques, demonstrating how to build a successful online marketing campaign on main digital channels.

Learning objectives:
At the end of the course, participants will have a clear understanding about:

  • The main digital marketing channels
  1. Search Engine Optimization
  2. Social Media Marketing
  3. Content Marketing
  4. Paid Advertising
  5. Email Marketing & Lead Acquisition
  • How to construct sales funnels
  • Best practices and knowledge on selecting the right digital marketing strategy and channels for your business
  • Online tools for an effective website and competitor analysis
  • Creating paid advertising campaigns for Facebook, Instagram & using Google Ads
  • Digital Marketing trends

Who should attend this course?
This course is for everyone who wants to pursue their career in digital marketing.

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