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About the course:
This course will teach participants how to promote their business effectively online and develop a targeted digital marketing strategy by engaging potential customers throughout the digital landscape and raises profitability.
The course will cover the digital marketing techniques, demonstrating how to build a successful online marketing campaign on main digital channels.
Learning objectives:
At the end of the course, participants will have a clear understanding about:
- The main digital marketing channels
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- Paid Advertising
- Email Marketing & Lead Acquisition
- How to construct sales funnels
- Best practices and knowledge on selecting the right digital marketing strategy and channels for your business
- Online tools for an effective website and competitor analysis
- Creating paid advertising campaigns for Facebook, Instagram & using Google Ads
- Digital Marketing trends
Who should attend this course?
This course is for everyone who wants to pursue their career in digital marketing.
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