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About the course:
Neuromarketing is an emerging cross-disciplinary field that studies how consumers’ brains respond to marketing, brands, products, and shopping. Recent advances in brain science have been applied by neuromarketers to help marketers and market researchers find new answers to the age-old question: why do consumers buy? How to increase SALES?
Learning objectives:
At the end of the course, participants will be able to:
- Explain, compare, and if needed choose and apply existing theoretical approaches in neuromarketing / consumer neuroscience.
- Define and recognize neuromarketing / consumer neuroscience applications/tools
- Explain the differences and similarities between “new” and the “standard” marketing approach/methods
- Understand customers’ behavior
- Apply tools to improve company’s sales and marketing
Who should attend this course?
The course will be helpful for anyone interested in increasing sales, and more specifically:
- Digital marketing specialists/managers
- Social media managers
- Brand developers/managers
- Business owners/ entrepreneurs
- Affiliate marketing leaders
- Content marketers
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