About the course:
This course is designed to give an in-depth knowledge about Search Engine Optimization to beginners. It explains the difference of SEO from other branches of digital marketing, dives deep into tricks and tactics which are being used for a website optimization and better rankings.
The course includes a large practical sessions, which will help the participants to have an overall idea on how to bring the website and business to visibility. The sessions will be based on international websites (United States, Canada, and Australia) and will be targeting Google as the main search engine.
Learning objectives:
At the end of the course, participants will have a clear understanding of:
- Introduction to search engine optimization (SEO)
- How to research and select targeting keywords
- How to successfully integrate search keywords within your website
- How to optimize, step-by-step, each page of your website
- How to create effective “Page title tags”
- How to create an effective and optimized “META description tag”
- An overview of what search engines consider to be “spam”
- How to monitor your search rankings and website traffic
Who should attend this course?
- The course benefits those working in the digital marketing field. The knowledge provided during the course will help you discover a whole new branch of marketing including SEO tactics.
- The course benefits those who wish to start their career in digital marketing and are not familiar with any of the marketing branches. The knowledge given during the course will help you better understand whether you are an analytical player or a creative one.
- The course also benefits small business owners who want to learn the ways of promoting their website on the search engines (Google, primarily) on their own and don’t have the opportunity to involve additional sources for that.
- Bloggers who want to increase their visibility and drive more traffic on their page can also benefit from this course.
Schedule: Tuesday and Thursday 18:30-20:30
Duration: 22 hours - 11 sessions
Fee: 52,000 AMD
About the course:
This course is designed to give an in-depth knowledge about Search Engine Optimization to beginners. It explains the difference of SEO from other branches of digital marketing, dives deep into tricks and tactics which are being used for a website optimization and better rankings.
The course includes a large practical sessions, which will help the participants to have an overall idea on how to bring the website and business to visibility. The sessions will be based on international websites (United States, Canada, and Australia) and will be targeting Google as the main search engine.
Learning objectives:
At the end of the course, participants will have a clear understanding of:
- Introduction to search engine optimization (SEO)
- How to research and select targeting keywords
- How to successfully integrate search keywords within your website
- How to optimize, step-by-step, each page of your website
- How to create effective “Page title tags”
- How to create an effective and optimized “META description tag”
- An overview of what search engines consider to be “spam”
- How to monitor your search rankings and website traffic
Who should attend this course?
- The course benefits those working in the digital marketing field. The knowledge provided during the course will help you discover a whole new branch of marketing including SEO tactics.
- The course benefits those who wish to start their career in digital marketing and are not familiar with any of the marketing branches. The knowledge given during the course will help you better understand whether you are an analytical player or a creative one.
- The course also benefits small business owners who want to learn the ways of promoting their website on the search engines (Google, primarily) on their own and don’t have the opportunity to involve additional sources for that.
- Bloggers who want to increase their visibility and drive more traffic on their page can also benefit from this course.
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