The course will teach how to start as a product manager. It will explain what product management is, what product managers do and what it means to work as a product manager. By discussing various aspects of product management, including differences and similarities between product management in companies with various business models, it will help to understand the whole scope of product managers’ day-to-day activities and will teach how to become a successful product manager.
At the end of the course, participants will be equipped with the right information to start their career as product managers. It will include understanding the position of a product manager and learn unique insights as well as be prepared to find a job and excel as a product manager.
What You Will Gain (Learning Objectives):
Besides the benefits outlined above, you will gain a clear understanding of the following:
- What is product management in IT?
- The difference between product management and other roles in agile teams
- Product manager jobs through different types and sizes of companies.
- Product Lifecycle and Product Roadmap
- How to define MVP
- Business models (B2B, B2G, B2C)
- Creating specs and user stories
- Agile and Waterfall development, including different methodologies
- How to structure and run customer interviews
- How to validate a product
- AARRR framework and how to apply it to your product
- Basic software development concepts
- How to manage internal and external stakeholders
- How to define and track metrics
Start date: September 7, 2020
End date: October 5, 2020
Schedule: Mondays, Wednesdays, Fridays, 6:30 PM – 9:30 PM
Duration: 36 hours
Fee: 72,000 AMD
About the Instructor: Apaven Stepanyan has been working as a Product Manager for more than 4 years in Armenia as well as in the heart of Silicon Valley, San Francisco. Having strong experience working as a product manager in companies who operate with both B2B and B2C business models, he is now a Senior Product Manager at Vineti, the first commercial, cloud-based platform to expand patient access to life-saving cell and gene therapies. Previous work includes working for one of the most successful startups in Armenia, at PicsArt, focusing on growth product areas. Apaven is a graduate of American University of Armenia and participated in numerous trainings and lectures in Armenia as well as in the United States.
Enrollment: To enroll in AUA Open Education courses, please go through the following steps (see below for the Armenian version):
- Visit im.aua.am.
- Create an account by clicking New User Registration.
- If you are not a new user and already have an AUA account (having previously taken the AUA e-Math Test or applied to AUA), you should log into the account that you had created at that time.
- If you just registered as a new user, you will get an email asking to activate your account.
- Now, for registering to take a course, go to the Open Education tab, choose Adults (16+), then New Application, and apply for the course(s) you choose.
- After you register online, your application will be reviewed and you will receive an email acknowledging your application.
- Closer to the course start date, you will receive another email confirming your enrollment, requesting that you make payment before the course start date. The fee can be paid online via credit card or through the EasyPay terminal (located at the entrance to AUA). Alternatively, you may pay the fee via bank transfer to the American University of Armenia Fund, account 1570001024240100, Ameria Bank CJSC, indicating your full name (as in the registration) and the course you are paying for.
- The completed application together with the record of payment completes your enrollment.